The Good Guys
CASE STUDY: THE GOOD GUYS - A JOURNEY OF HIGH IMPACT STRATEGIC PR & MARKETING COMMUNICATIONS
The Good Guys, one of Australia's leading consumer electronics retailers, partnered with Oliver and York to redefine their marketing and communication strategies. Today, Oliver and York continues to assist with advisory for campaign success, ensuring authentic engagement and purposeful activity that drives the desired response, customer experience and action.
Brand Collaborations: Executed standout product launches for renowned brands like Smeg, Miele, Samsung, and Apple, enhancing The Good Guys' position in the market.
New Category Launches: Successfully launched new offerings such as eScooters & Rideables, Mobile, The Good Guys Store Cash and eCommerce offerings, setting the stage for innovation.
Event Leverage: Tailored strategies for Black Friday, Footy Finals, Olympics and seasonal campaigns like Christmas, connecting with customers on a personal level through effective media leverage.
Milestones: Leveraged key award wins, 25 new store openings and celebratory events such as The Good Guys' 70 year milestone.
Highlight: The Block Sponsorship & Disney Partnership: Strategically leveraged these partnerships to boost brand visibility, enhancing credibility and consumer trust.
Jamie's Ministry of Food Australia: A landmark project involving end-to-end marketing, communication strategy, and PR support. With Oliver and York Founder Sues Tonks on the foundational team establishing Jamie's Ministry of Food Australia, Oliver and York continued to prepare media materials, Jamie Oliver brand messaging, and partnership liaison for both national and grassroots activity.
ISSUES MANAGEMENT & CORPORATE:
Provide advisory and support to navigate the challenges associated with operating The Good Guys. This has included providing support in navigating the PR complexities of the JB HiFi Purchase in addition to over 30 diverse issues with precision and integrity.
CORPORATE SOCIAL RESPONSIBILITY:
Through intelligent alignment with credible organisations and vital community programs, Oliver and York assisted The Good Guys' in reinforcing presence as a responsible retailer. This includes initiating various community and sustainability programs, reflecting The Good Guys' commitment to the community where its employees and customers work and live.
CEO & SENIOR LEADER SUPPORT:
Provided comprehensive support, fortifying the leadership's industry standing.
Oliver and York's partnership with The Good Guys has been a synthesis of strategic thinking, client agency partnership and creative execution.