Client: Greene Street Juice Co.
Marketing, Public Relations, Digital Content
Greene Street Juice Co. has taken the top spot in the prestigious London-based Retail Week Interior Awards, winning International Store of the Year over the likes of Adidas, H&M, Nixon and Stuart Weitzman Flagships stores.
Melbourne’s own Husband and wife duo Steve and Natalie Warner awoke to the news following the overnight announcement at the London Awards on November 4, 2015.
Having consulted with Melbourne-based Travis Walton Architecture to develop their vision for the Organic Elixir bar space, the duo could not predict the attention the Greene Street Juice Co. store would bring from global design community, with the couple both overwhelmed by the positive response received from what began as a simple conversation on the steps of their home at 95 Greene Street in New York three years ago.
“This whole experience has been little bit overwhelming and exciting – positive and great,” said Natalie Warner upon learning of the news. “When we first spoke about bringing a wellness focused experience to our locals back home – after loving the juice and lifestyle culture of New York – we knew that we wanted to create not only organic and fresh juices but a space that people would just feel good to be in.”
Steve Warner commented, “Our vision for the flagship store was to create a unique and personal environment where customers could experience the same quality and passion that goes into making our elixirs. Working with the team at Travis Walton Architecture was amazing because they understood what we wanted and then transformed it into this beautiful and inviting space that we get to experience everyday.”
Known for their signature glass bottles containing only organic, healthy and transformative wellness Elixirs, the one year old Greene Street Juice Co. has started to make an impact on the lives of locals, who have embraced the positive lifestyle and experiences Greene Street Juice Co. has to offer through their Elixir varieties and Cleanse programs.
“We have had such a lovely and welcoming experience since opening our doors,” said Natalie. “It has been truly enjoyable to see people embrace our organic wellness Elixirs and make them part of their journey. This Award is another step in our story and we can’t wait for what the future brings.”
Melbourne’s Marketing, PR and Digital Content Agency – Oliver and York Public Affairs
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