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How to use Social Media for business in 2021

Good to see you here. This is a good first step to recognising the power of social media while not allowing it to consume too much of your strategic energy. We want this to be simple. Achievable. Pie in the sky visions have a place, but for this bit, let's just focus on the basics and work from there.


You need to be on social. But you already know that. What you really need to do is transform your thinking from seeing social as a vast space of unknown to a clever business tool that will be lead generating and simply do what you want it to do.




So the Oliver and York team in Melbourne has created a good resource for you to learn how to use social media for business in 2021. If you need more help, get in touch with our team.





Here is what your new Social Media for Business Resource covers:


  • The social Landscape

  • Creating a strategy

  • How to listen and monitor

  • How to create a clear content plan

  • How to build reach

  • How to build relationships

  • How to use advertising

  • How to measure return on investment

  • How to make it work

Why bother?


People use social media to buy things, find services and connect with people.

Through this, people discover relevant information to them at a time and place that suits them.

Social media needs to be more than shooting out a post.


It is an inbound marketing tool.


You can discover how to use it.


First up, you need to Plan.


Start with your target audience.


Write down your goals and objectives to drive business advantage.


Make sure everything you do on your socials aligns to this business objective. If it doesn't, drop it.

Content creation is about connecting with your customers to meet your business goals.


Let's start with understanding your customers.


Who are they?


Ask yourself:


  • Who do you think your primary buyer is?

  • What do they do?

  • Where do they work?

  • Are they single or a parent?

  • How old are they?

  • Where do they live?

  • What is their income bracket?

  • How do they like to communicated with?

  • What do they want out of a relationship with you?

There are many more steps. We have put the thought into it so you don't have to.




Download your copy of our Social Media for Business Resource to position your business or brand to grow in 2021. It was created by the Oliver and York team in Melbourne, so you know you are getting current social media tips for brands and businesses that is relevant for 2021.


We have you covered.


If you want to learn more about how other brands are doing it, ask the question at team@oliverandyork.com.au or call 03 9595 3565.