PROJECT: MELT Pizza Public Relations Launch Melbourne
We know that word travels fast on Chapel Street. So does the pizza when you watch the team at MELT Pizza prepare your old favourite in under two minutes.
Melbourne husband and wife duo, Dan and Elise Gold, opened the doors to their new take on pizza.
The no oil, fat or sugar dough recipe comes from Naples, where pizza was invented and where Dan and Elise studied pizza making.
“The creation of MELT came about because we didn’t agree with the cheap Pizza options but we found the higher end alternatives slow and expensive,” said Dan.
“Our concept is simple. Customers select from our premium gourmet ingredients on display and then after baking in our super-hot oven in just two minutes, they sit down and their pizza’s ready,” he said.
Elise continued, “Pizza’s very personal so this way everyone gets exactly what they want, then in two minutes they can either run to where they have to be, or they can sit down and enjoy the ambiance.”
The ambiance this Melbourne couple has created also puts MELT on the map. The duo partnered with South Melbourne Design Agency ‘Can I Play’ and the results speak for themselves.
“Creating a unique concept which hasn’t existed before is exciting,” said Dan. “We’re loving that people get our concept and tell us it’s working for them”.
Located at 171 Chapel St., Windsor, licensed MELT provides “Classic or Custom” wood-fired pizzas baked in 2 minutes. Prices start from just $11, with gluten free and vegan options also available. For lunch there’s also wood-fired sandwiches, gourmet salads and creative sides like their Doughballs with garlic butter. 7 Apples provides new gelato flavours weekly and customers can also enjoy a creative selection of craft beers and boutique wines by the glass.
For more info on how you can amplify your message, email the Oliver & York team at team@oliverandyork.com.au.
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Oliver and York is a marketing, public relations and digital content agency located in Melbourne, Australia.