THE GOOD GUYS 70 YEARS IN THE MAKING

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COMMUNICATION STRATEGY

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It’s been 70 years since the doors first opened to the competitive and friendly electrical appliance retailer today known as The Good Guys.

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With a unique commitment to exceptional customer service and great deals, the introduction of the new warehouse style appliance retailer marked a new era for the industry, with customers now provided with friendly and knowledgeable team members and the ability to snap up a great deal with every visit.

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Fast forward to 2022 and The Good Guys philosophy remains the same.

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In this campaign, The Good Guys handpicked deals that had customers old and new celebrating with huge savings.

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Contact the Oliver and York team to discover how your brand can leverage milestones in a genuine and impactful way.