The autonomous EZ10 shuttle, developed by Transdev and EasyMile, recently completed a "Driverless Roadtrip" through key locations in Australia and New Zealand. As part of the roadtrip, Transdev offered free public demonstrations of the technology in select cities and regional centers, giving locals a firsthand experience of autonomous transportation.

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The EZ10 shuttle has a capacity of 12 passengers and uses embedded and localization technologies to navigate pre-defined routes. It also employs the latest sensory technology to safely respond to changes in its environment, such as moving pedestrians and other vehicles.

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Kathy Lazanas, of Transdev, said that self-driving shuttles are no longer a fantasy and are ready to be adopted in cities today. "Autonomous shuttles are starting to show their worth as a means to improve connections, particularly for first-mile, last-mile connections," Lazanas said.

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Simon Pearce, of EasyMile, added that the demonstrations highlighted the impressive capabilities and safety features of the EZ10 and the benefits of self-driving technology more broadly. "The EZ10 will change the way people move around their communities, allowing more people to enjoy life simplified by the fact that they can now get where they are going, safer, quicker and easier than ever before," Pearce said.

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Following its stop in Canberra, the Driverless Roadtrip continued to Cairns and Mooloolaba on the Sunshine Coast.

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As the PR agency for Transdev, Oliver and York was instrumental in providing PR services to leverage the free public demonstrations of the EZ10 shuttle in select cities and regional centers. The roadtrip allowed locals to experience autonomous transportation first-hand and generated excitement about the technology and its potential to improve connections in cities.

 

Oliver and York's effective public relations tools helped to extend the conversation about autonomous shuttles from online tech forums and events to the everyday Australians and New Zealanders.