Hair evolution brings sustainability to men’s grooming in Australia
TuckerBrowne is a line of male grooming and skincare products founded by hairdresser and stylist Lucas Tucker and partner Virginia Browne. The Melbourne-based brand offers a suite of products designed to cater to the busy, modern man. The founders spent 20 years developing a range of products that address common skincare and grooming needs, with a focus on natural ingredients, recyclable packaging, and eco-friendly materials.
TuckerBrowne products are made from sea minerals and marine extracts, and are free of parabens and sulfates. The brand's suite includes shampoo, conditioner, hand and body wash, and several hair styling products, each of which incorporates compounds such as iodine, amino acids, and vitamins A, B, C, and E to promote healthy hair and skin. The products are designed to be easy to use and effective, with minimal effort required to achieve a polished, well-groomed appearance.
In addition to the quality of their products, Tucker and Browne are committed to sustainability and minimizing the brand's environmental impact. "We have so much going on in our lives, it is hard to make sustainable choices that minimize the impact on our environment," said Tucker. "We love the beaches we surf and the oceans we swim in, so we have made the commitment to have the smallest footprint possible."
The founders believe that their dedication to quality and sustainability sets TuckerBrowne apart in the market. "We want to build trust and evolve with the men using our products," said Tucker. "Our products feel good to use and are good for the environment."
To help launch the TuckerBrowne product range in Australia, the brand enlisted the services of leading PR agency Oliver and York. The agency provided a range of materials and support to help raise awareness of the brand and its commitment to quality and sustainability.
With the help of Oliver and York, TuckerBrowne was able to effectively introduce itself to the Australian market and establish a strong presence in the male grooming and skincare space.