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Numbulwar Numburindi Arts, Agency and Tait collaborate for Melbourne Design Week on a First Nations

We take our role to drive attention to interesting and important messages, products and services, very seriously. Public Relations is an incredible tool when executed effectively and by experts. We are proud to hold that badge of honour and continue to use this powerful tool to drive interest and awareness with large audiences for our clients and their partners.

Here is the media release created by Oliver and York outlining the story. You can see the complete media kit for this campaign here.

MELBOURNE DESIGN WEEK - Numbulwar Numburindi Arts, a collective of Indigenous artists, together with Indigenous-led visual arts organisations, Agency and contemporary furniture company, Tait, will host a unique pop-up studio and exhibition this Melbourne Design Week to celebrate Indigenous innovation and draw focus on the significant environmental threat of discarded ghost nets, which account for around 40% of all ocean plastic.

Located in remote South East Arnhem Land, in the Gulf of Carpentaria, Numbulwar Numburindi Arts is a 100% community owned and controlled Art Centre. Numbulwar Numburindi Arts fosters traditional culture, with artists skilfully merging naturally-dyed and locally-harvested pandanus with contemporary materials such as ghost nets, abandoned commercial fishing nets that wash up on Numbulwar's shoreline.

The pop-up studio and exhibition will feature Numbulwar Numburindi Arts master weavers Joy and Rose Wilfred, who have reimagined Tait's iconic Tidal chair, a design inspired by ocean and wave patterns, to showcase the stunning weaving practices of Numbulwar artists and the power of collaboration.

Opening the doors to Tait’s Smith St, Fitzroy Showroom, the collaboration will run from 18 May - 28 May, with artists Joy Wilfred, Rose Wilfred, and Janette Murrungun in residence on Saturday, 20 May, and Sunday, 21 May, between 10am and 2pm, demonstrating their weaving practice.

Preserving traditional weaving techniques using modern materials, participants will learn how to weave a small basket, while discussing material harvesting and processes, with the aim to spark conversations around the innovative use of discarded ghost nets, which take 600 years to break down.

During Melbourne Design Week, Tait will also be celebrating its 30th anniversary with a special exhibition curated by Marsha Golemac. The exhibition highlights Tait's rich history collaborating with Australian designers and craftspeople who embrace the highest degree of skill, showcasing three decades of high-performance design, manufacturing, and ideas that advance contemporary design and sustainability.

From the hammer to the robot, the exhibition invites visitors to explore Tait's early works, insights, unexpected paths, and the future of the company, coinciding with the launch of a new collection.

Tait is proud to collaborate with Numbulwar Numburindi Arts and Agency to promote cultural expression and environmental consciousness through this immersive activation during Melbourne Design Week.

Thank you to the following editorial teams who were among the first to draw attention to this collaboration.

For more details, please contact the team.


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